Media

Digital Media

Editorial e-newsletters

Consulting-Specifying Engineer uses the latest in marketing automation, lead and profile management software to ensure all Enews delivery is optimized and targeted only at permission-based users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements.

SPECIFICATIONS: There are 5 text-based ad placements available.

SINGLE AD SPECS:
Text ad:
• Image: 450×255 static jpg or gif file
• Title: 5-10 words
• Copy: 50-75 words
• Call to Action (3 to 5 Words) + URL

EXCLUSIVE SPECS:
As an exclusive e-newsletter advertiser you will have placements in all 5 ad spots (728×90, 300×250 & 3 text ads).
• Leaderboard ad (728×90) + URL
• Box ad (300×250) + URL

SPONSORSHIP OPPORTUNITES

Building Types (Data Centers, Educational Facilities, Hospitals, Office Buildings)

Frequency: 1X Monthly
Reach: 17,929
Exclusive Sponsorship and Single Text Ads available
Link to Example

Building Automation & Controls

Frequency: 1X Monthly
Reach: 17,929
Exclusive Sponsorship and Single Text Ads available
Link to Example

Codes & Standards

Frequency: 1X Monthly
Reach: 24,683
Exclusive Sponsorship and Single Text Ads available
Link to Example

Electrical & Power

Frequency: 1X Monthly
Reach: 21,030
Exclusive Sponsorship and Single Text Ads available
Link to Example

Fire & Life Safety

Frequency: 1X Monthly
Reach: 15,920
Exclusive Sponsorship and Single Text Ads available
Link to Example

HVAC/R & Mechanical

Frequency: 1X Monthly
Reach: 17,526
Exclusive Sponsorship and Single Text Ads available
Link to Example

Monthly Top Picks from Amara Rozgus

Frequency: 1X Monthly
Reach: 20,008
Exclusive Sponsorship and Single Text Ads available
Link to Example

Plumbing, Piping & Pumps

Frequency: 1X Monthly
Reach: 14,543
Exclusive Sponsorship and Single Text Ads available
Link to Example

Product & Media Showcase

Frequency: 1X Monthly
Reach: 11,331
Exclusive Sponsorship and Single Text Ads available
Link to Example

PRODUCT & MEDIA SHOWCASE SPECIFICATIONS:
MULTI-SPONSOR:
One product highlight: static image (product or logo at 450×255 pixels), headline (5-10 words), descriptive ad text (30-35 words), CTA text (3-5 words) and URL

EXCLUSIVE SPONSORSHIP:
Six product highlights: each with a static image (product or logo at 450×255 pixels), headline (5-10 words), descriptive ad text (30-35 words), CTA text (3-5 words) and URL

Partner Promotions

Your HTML, our audience

SPONSOR HTML
Consulting-Specifying Engineer offers customer provided HTML sends to reach targeted segments of our opt-in 3rd party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

SPONSOR PROVIDED HTML SPECS:

Preferred subject line (recommend 70-80
characters including spaces)
Completed HTML file:
- The html file should be a max width of 650 pixels
- Use absolute URLs for your images (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
- Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
- Styling should be done inline with the tags and not in the header area.
Text version of eblast (optional)
Seed list (email addresses of anyone that should receive a copy of the live deployment)
Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! Consulting-Specifying Engineer uses custom software and 3rd party services to check the content of the HTML creative for red-flags that might prohibit delivery. Due to a matrix of conditions from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, Consulting-Specifying Engineer acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message and we will create an email using our branded template

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

SINGLE OFFER SPECS

Preferred subject line (recommend 70-80
characters including spaces)
Main Image: 650×300 static jpg or gif
Company logo: minimum 150 pixels wide; static jpg or gif
Headline: 5-10 words
Descriptive Copy: 30-80 words
Call-to-action (3-5 words)
URL or PDF file of resource
Max image file size limit: 500 KB B

SINGLE OFFER + LEAD GENERATION

Our single offer template with your message plus we create a lead form landing page with the following standard fields: Email, F/L Name, Company, Postal Code & Country

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Same as single offer specs plus URL or PDF file of resource. Price based on CPM / Lead Requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

Consulting-Specifying Engineer uses standard e-newsletter template and includes client provided content.

SPECIFICATIONS:

Preferred subject line (recommend 70-80 characters including
spaces)
Client logo + URL
728×90 + URL (Optional – This is displayed at the top of the newsletter)
300×250 ad + URL (optional)
Up to 6 text ads which would include:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL
1 featured Video (optional) which includes:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE SIZES

ROS (Includes 728×90, 300×250, 300×600)
970×250 Billboard (ROS)

PRESTITIAL ADS

640×480 and 300×225

WALLPAPER ADS – RESPONSIVE DESIGN

Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

300X1000, 130X1000 and 320×50
File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer

ASSET SPECIFICATION
DESKTOP & MOBILE

Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)

Contact your representative for more details.

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY)

Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)

DESKTOP & MOBILE (IMAGE AND VIDEO)
• Asset Image: Image Dimension: 1067x480px
• Asset Video: Video Dimension: 16:9 Aspect Ratio

Contact your representative for more details.

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences based on our site users content consumption habits.

CONTENT AFFINITY TARGETING

Target by content affinities across the Design World network
Your message serves to site users based on their content affinity

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

Headline (no more than 8 words)
One sentence description (no more than 25 words)
386×225 image
Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes content consumption of users at hundreds of thousands of B2B companies and identifies when users in those organizations are indicating active demand for products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you are trying to reach. Ads are displayed across the internet on brand safe sites.

INTENT-BASED MARKETING

Target users outside our network across the internet by intent topic via display ads.
Narrow down reach by industry, title, geography or company size.

ACCOUNT-BASED MARKETING

We target your prospects based on your target account list.
Target ABM users outside of our network across the internet with display ads.

Specifications:

728×90, 300×250, 300×600,160×600, 320×50, 300×50 & 970×250 (jpg, gif, standard HTML5)
Max Initial File Load Image: 40KB / Max Initial File Load HTML5: 200KB
Max Animation: 30 seconds or less (loops included); 15 seconds recommended; max 3 loops
Clicktags Accepted
Click-through URL

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
Increase the reach of your display campaigns by leveraging the Consulting-Specifying Engineer network to retarget key segment audiences.
Consulting-Specifying Engineer offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any Consulting-Specifying Engineer network website.

Pricing based on CPM volume and custom ROI programs

RETARGETING REQUIREMENTS:

File size: less than 150KB
Animation: less than 30 seconds
File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
CPM Pricing varies by program

CREATIVE SIZES:

300×600, 728×90, 300×250, 970×250, 320×50, 160×600

Webcasts

Engage a captive audience and generate leads. Consulting-Specifying Engineer webcast series offers companies the opportunity to work with editors on preparing and delivering both editorial and custom content in a live, interactive format or on-demand.

EDITORIAL WEBCASTS

Consulting-Specifying Engineer has developed a webcast schedule and invites manufacturers to share their experiences and expertise to help design engineers better understand technology or product related issues and challenges.
*AIA CES Approved courses, eligible for Learning Units (LU)

VIEW WEBCAST ABSTRACTS

CUSTOM WEBCASTS

Sponsor chooses their own topic and presents educational material related to that topic. Consulting-Specifying Engineer will assign an editor who will moderate the event and a technical coordinator who will coordinate promotions and produce the live event.

WEBCAST FEATURES

Sponsors receive pre-qualified lead information from registrant database
Sponsor logos on all webcast promotion (e-blasts, registration page, and more)
Sponsors receive one proprietary question on follow-up survey
Pre-recorded advertisement demonstrating your brand’s solutions, products, services, industry leadership role and value proposition during the Webcast (streaming audio and images)
Sponsor recognition throughout Webcast
Webcasts are archived for 365 days

All webcasts are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on demand metrics and survey results, if applicable.

Contact your sales representative for more information and package pricing.

eBooks

Multi-sponsored educational supplements that contain a mix of editorial content and sponsor content about a specific topic.

CONSULTING-SPECIFYING ENGINEER EBOOK TOPICS INCLUDE:

Arc Flash & Electrical Safety
Building Automation & Controls
Codes & Standards
Commissioning
Data Centers
Educational Facilities
Electrical & Power
EV Charging
Fire & Life Safety
Hospitals & Healthcare Facilities
HVAC/R
Lighting & Lighting Controls
MEP Giants
Plumbing, Piping & Pumps
Smart Buildings

Editorial eBook Example

Custom eBook Example

Sponsor an eBook and hard leads will be delivered to you on a weekly basis. Our eBooks include key technology content picked by the Editors of Consulting-Specifying Engineer.
Contact your sales representative for details.

eBOOK PROMOTION:
• eBook is housed on Consulting-Specifying Engineer website
• Email blasts promoting the eBook sent out quarterly
• Additional promotion through vacant eNewsletter inventory
• 3 promotions on Consulting-Specifying Engineer social media

eBOOKS REQUIREMENTS FOR SPONSORED PDF:
• One (1) article or case study (up to 3,000 words and any corresponding images)
• One (1) video (YouTube link or direct link to video on your website)
• One (1) digital display ad (.pdf is preferred and gives the best resolution)
• Option 1 (“full-page” ad shrunk to fit eBook alongside text): 7”x10”
VERTICAL
• Option 2 (take up entire page space): 10.5” x 8.25”
HORIZONTAL
• High-res company logo
• Website URL

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

Promote content to specific targets
Global contact record database available for selection
Assistance in designing campaigns
Leads delivered in time frame needed

Lead Generation Campaigns

All lead types are qualified but some types are highly qualified based on level of engagement by the prospects.

Content Assets

Choose the type of content you would like to promote
Leverage assets that are relevant to the audience and educational
White Paper | Case Study | Infographic | On-Demand Video

MQL Gated
- Marketing qualified lead
BANT Performance
- A lead that has consumed 1 piece of content and answered additional qualifying questions related to budget, authority, need and timeline identifying the lead as a higher value prospect
2-Touch Performance MQL
- A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

CUSTOM NATIVE CONTENT PROGRAM

Dedicated content page featuring all articles
All content is provided by advertiser (articles, images and links)
Content appears on the brand website home page
Featured in brand e-newsletter
Brand social media promotion
Content is archived

Digital Editions

Exclusive packages for lead generation, optimal placement and maximum reach.

DIGITAL EDITION PROGRAM
Customize your digital full page located next to the cover page. Use an existing print ad or customize your own page to direct customers to your offers. Your logo will also be prominent on the digital issue landing page and will be linked to your company’s website.

Full page ad size: 9 x 10 7/8 in. PDF RGB
Logo – minimum 200 wide
URL to landing page

Exclusive featured offer in e-newsletter pushed to digital subscribers.

Image – 250×200
Logo – 200 wide
Title – 5-10 words
Copy- 30-40 words
URL to landing page
Call-to-action

Featured Digital Edition promotion across entire network.