Media

Content Studio

WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders within their niches while identifying the best mix of products and syndication strategies to amplify these messages and ensure partners achieve their most important business goals.

Branded content campaign creation

Branded Voice
Fold outs, Supplements,
Featurettes, Special Sections

Branded Industry Thought Leadership
White Papers, Ebooks, Case Studies

Branded Engagement
Blog Posts, Social Media Posts, Press Releases

Branded Videos
Explainer Videos, Product Demonstrations, Corporate videos

Content Studio

Article License: Digital

  • License to use and reprint referenced article from an WTWH publication
  • One-time license permits Customer to host the entire article on Customer website with full credit to the author and publisher
  • WTWH will also provide a printable PDF version

Voices: Digital

  • A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
  • Category takeover on website with a full concentration on the Voices brand
  • 1,200 to 1,500 words
  • High resolution PDF available upon request

Views: Digital

  • An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
  • Category takeover on website with a full concentration on the Views brand
  • High resolution PDF available upon request

Co-Branded eBook Design: Digital

  • Graphically-oriented and highly-visual e-book
  • Designed as a custom pdf of 4-6 pages for lead generation and/or brand recognition
  • Up to 2,000 words of content supplied by customer
  • High-res images must be supplied by the customer 
  • Link to example

Sentiment Survey

Custom survey to learn more about the industry’s sentiments on particular topics. Create a survey on business challenges to gain insights that can help your company.

Our survey program asks our audience a series of questions (8-10 including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program. The results will be shared with our audience and promoted as part of the program.

SENTIMENT SURVEYS KEYS TO SUCCESS

  • Development of high-level multiple choice questions that can be posed to the entire industry audience (SHN does not segment its audience by company type)
  • Questions designed to assess an industry sentiment (rather than present a statistical analysis)
  • Questions that will net results and present clearly via e-book
  • Question development is collaborative and all questions are subject to WTWH approval

Event Brief: Digital

  • WTWH creates a follow up to a virtual or live event panel
  • This is for event sponsor only based on event panel including 3-5 pages, 1200-1700 words
  • Includes design & graphics and speaker bios
  • Link to example

White Paper: Digital

  • Interview with your subject matter expert
  • 1,200-1,500 words
  • Customer-supplied imagery that can be used for lead generation and/or brand recognition
  • Link to example

Blog/Ghost Writing: Digital

  • Blog/Ghost Writing 600 – 800 words
  • Article created by Content Studio
  • Hosted on customers website

Sponsored/Featured Articles: Digital

  • Sponsored/Featured Article 600 – 800 words
  • Article created by Content Studio
  • Link to example

Web Exclusive: Digital

  • Highlight your company’s expertise in a 500-word thought leadership article created by the Custom Studio.
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
  • Lives on our site perpetually and features your brand’s photography.
  • Includes banners and total share of voice on page.
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation.
  • Content will be optimized based on performance throughout the promotional period.
  • Guaranteed email leads: $50+
  • Link to example

The Big Story: Digital

  • Highlight your company’s expertise in a 1,000-word thought leadership article created by the Custom Studio.
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
  • Lives on our site perpetually and features your brand’s photography.
  • Includes banners and total share of voice on page.
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation.
  • Content will be optimized based on performance throughout the promotional period.
  • Guaranteed email leads: 50+

Webinar Brief: Digital

  • 2-page co-branded webinar brief of 600 words based on recorded webinar
  • The brief will be designed in PDF format

Sponsored Premium Report: Digital

  • This long-form gated report allows your company to sponsor a custom research report.
  • The content combines16 pages of editorial research with an 8-page sponsored segment including a mix of copy and full-page ads.
  • Content is written by the Content Studio.
  • Topic of the report to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
  • Your company is listed as the report sponsor on the front of the report.
  • Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
  • PDF will also be provided to your company.

Sponsored Editorial Report: Digital

  • This long-form gated report allows your company to sponsor one of our magazine’s blockbuster editorial reports.
  • The report will combine the full report from our print magazine with eight pages of sponsored content including a mix of copy and full-page ads in PDF format.
  • Content is written by the Content Studio.
  • Your company is listed as the report sponsor on the front of the report.
  • Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
  • PDF will also be provided to your company.

The Frontline Series

Flagship cinematic program

Overview: WTWH Media’s premier on-location storytelling experience — a fully produced, multi-episode cinematic series filmed at client facilities, innovation centers, or customer sites. Each episode humanizes innovation by spotlighting people, process, and impact “on the front lines.”

Key Highlights:

  • Two full production days with full crew and drone footage
  • One 15-minute “hero” film and three 5–7-minute short-form episodes
  • Two teaser clips for promotion + WTWH brand site landing page
  • Fully storyboarded, cinematic 4K production with licensed music and sound design

Executive Perspectives

Overview: A premium, on-site video series filmed at WTWH Healthcare Portfolio events, featuring executive or domain-expert interviews with WTWH editorial leaders. Content is serialized into long-form and chaptered videos, designed for both thought leadership and marketing activation.

Key Highlights:

  • Filmed at live WTWH events with a two-camera professional setup
  • One full 30-minute interview + six 5-minute serialized chapters
  • Custom hosted page on WTWH brand site + newsletter promotion
  • Focus on credibility, executive visibility, and serialized storytelling

The Exchange Series

Overview: WTWH’s signature roundtable video format featuring three to four subject-matter experts in a moderator-led, live-to-tape discussion. Designed for multi-voice credibility, editorial tone, and long-form content value.

Key Highlights:

  • 40–60-minute moderated session, filmed studio-style or remotely
  • One full roundtable video + one 3–5-minute highlight reel
  • Full transcription, branded intros/outros, and lower-thirds
  • Ideal for trend discussions, partner collaborations, or multi-stakeholder perspectives

In Focus

Overview: A one-on-one, remote interview series spotlighting SMEs and senior leaders through editorially guided, professionally moderated conversations. Designed for efficiency, credibility, and quick turnaround at scale.

Key Highlights:

  • 30-minute remote interview hosted by WTWH editorial leader
  • One full-length interview + two 1–2-minute highlight clips
  • Professional moderation, branded graphics, and full transcript
  • Ideal for thought leadership campaigns, digital syndication, or social amplification

On the Ground

Overview: An on-location video interview program filmed live at third-party industry events or conferences, designed to extend the client’s event presence and capture timely thought leadership.

Key Highlights:

  • 20-minute, event-based interview hosted by WTWH editorial leader
  • One full interview + optional 1–2-minute highlight clip
  • Filmed from WTWH’s event pop-up studio or the trade show floor
  • Fast-turnaround editing to extend visibility beyond the event

Vendor Directed Q&A: Print

  • A one-page thought leadership story in our print magazine, including up to 500 words of copy written by our Content Studio team and a visually appealing layout designed by our art team.
  • Features your company’s imagery.
  • Includes 1 SME interview.
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion.

Two-Page Featurette: Print

  • A one-page thought leadership story in our print magazine plus a facing ad page.
  • Content is written by our Content Studio team, and the copy page is designed by our art team and may feature the company’s imagery.
  • The facing ad page is supplied by the sponsor.
  • Includes a digital version, which lives on our site perpetually, one email send, and any email leads gathered from that promotion.

Four-Page Featurette: Print

  • This graphically forward print feature includes three pages (1,000–1,200 words) written by our Content Studio team and designed by our art team, as well as a full-page ad supplied by the sponsor.
  • The gate-fold format is printed on heavier paper stock than other magazine pages and creates a strong visual and tactile impression on readers.
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion.